For the Oklahoma City Thunder, their biggest offseason question once again resides in a franchise player’s uncertain future — and a pending contract offer.
But with more than a month to go before the Thunder can officially open negotiations with Russell Westbrook on a possible five-year extension, Westbrook seemed to provide some clarity as to where his mind is currently at.
In a new commercial for luggage company Tumi, the theme is pretty obvious: Oklahoma City is home to Westbrook.
"Home," Westbrook narrates, as images of Oklahoma City show on the screen. "Home is where my journey takes me."
Westbrook signed an extension with the Thunder last summer, a three-year deal with an opt-out on the final season, but he will be eligible for a new maximum contract this summer because of a clause in the re-worked collective bargaining agreement. The Thunder are preparing to offer Westbrook the new deal, which can’t be negotiated or agreed upon until July 1. But should Westbrook decline, the Thunder would suddenly be forced into considering options, of which may include trading the likely MVP.
The expectation from many around Westbrook and the team, though, is that scenario isn’t remotely in the picture as his 2016 signing was as much a public display of commitment to the franchise as much as it was about a new, bigger contract. Westbrook signed his extension a month to the day after Kevin Durant announced his decision to join the Golden State Warriors.
The new commercial isn’t exactly subtle with Westbrook’s apparent feelings, but of course, a commercial isn’t a binding contractual agreement. He has to put his name on the dotted line if he actually wants to remain with the Thunder. But as one person close to Westbrook emphasized last summer as he pondered his options in the wake of Durant leaving, "Russell operates in the light of day; there won’t be any wondering how he’s actually feeling."
As Westbrook himself said at his extension press conference: "I’m a straightforward type of guy. I shoot you straight. No need to go back and forth and try to figure out any other options, create this hoopla, rumors and all this stuff. This is where I want to be, and that’s what I made the decision based on."
Westbrook was asked about the extension at the team’s exit interviews a couple weeks ago, but said he hasn’t thought much about it yet. However, he did add, "Obviously, Oklahoma City is a place I want to be."
The commercial subtly nods to Durant’s departure, too. "The state of Oklahoma loves him more for his loyalty. That’s what we’re built on, loyalty — we’re hard people, man. We stay loyal to who’s loyal to us," a fan says. "A lot of people could leave the state and go elsewhere." Part of Westbrook’s brand during the season became about touting loyalty and commitment, playing off the fact Durant was the one that left.
"Definitely, when I had the opportunity to be able to be loyal to you guys, that’s the No. 1 option," Westbrook said at his extension press conference last summer. "Loyalty is something that I stand by."
With Westbrook, everything is intentional. He’s as calculated, organized and meticulous as any player in the league. From wearing a photographer’s vest to his first meeting last season against the Warriors, to a new commercial that repeats "Now I do what I want" over and over, everything has a purpose. And with more than a month to go until anything could become official, and anxieties beginning to rise around the team’s fan base, Westbrook has a commercial out with a strong message.
"Home is what I fight for," he says in the ad. "I’ve been feeling love since I got here. The people in Oklahoma City have done nothing but welcome me with open arms."
And if you’re looking for any extra potential Westbrook-Durant shade: Durant often referred to Oklahoma City as "home" during the 2015-16 season, his last in OKC.
For Thunder fans and management looking for some level of reassurance over the next month, a commercial where Westbrook is walking around with a suitcase would seem like an unlikely source. But it’s hard to not read between the lines here. Turning down the contact offer in July would basically contradict everything in it, a very un-Westbrookian thing to do, and on top of it, probably make OKC a Samsonite luggage town, too.